Development and Training
Many people and artists face a language barrier and miss out on international opportunities. Besides, some do not know how they can establish themselves creatively to get recognised locally and internationally. There are many opportunities such as funding, training skills that can be accessed for artists that people are not tapping into and developing themselves. We are here to change that.
The recent pandemic has demonstrated a greater need for business to go virtual, the creative industry is no exception. Providing entrepreneurial and digital skills to creatives so that they may reach to a wider local and international audience.
Changing the Narrative
Africans are the minority contributors to their own storylines and it is usually foreign perceptions that dominate the African narrative. An alarming 43% of foreign agencies account for stories about the continent, with only 19% of the stories coming from African based agencies. When the narrative is foreign, it is one-sided and not equally spread.
We want to contribute to the African narrative, by using art and culture to tell stories about marginalised communities. It is important to raise awareness and showcase the best of the East African narrative, to empower people, cultures and communities. We aim to build resources used for educational purposes and for tourism.